Skip Hire Customer Generation System

One of our specialities is the generation of online customers for offline businesses.
By ‘offline businesses’ we mean companies who provide a real service that cannot be delivered online – for example: plumbers, carpenters, drain cleaners, roofers, skip hire firms etc.

The most cost-effective form of promotion for your business by far!

Beats Yellow Pages, Thomson Local, Google Adwords, local press advertising etc. hands down:

• Far less expensive.

• Much more effective.

• Provides measurable results.

As you’ll already know, there is a growing trend for people to turn to the internet for information whenever they are looking for a provider of a local product or service.
This means that any local business that doesn’t have an online ‘presence’ is now at a severe competitive disadvantage. Sadly, even those who have taken the plunge and commissioned a website often find they get little or no business from it as it’s nowhere to be seen in the search engines’ results pages and as a consequence their potential customers never find it.

This is where we come in.

For example, when someone in Cardiff (for example) wants to hire a skip and goes to Google to find a supplier (as nearly 1000 people did last month) they might initially type in ‘skip hire’ as their search query. They then find that all the search returns is a list of national skip hire brokers and not a single local business so they invariably modify their search by adding their local town or city name.  Try it now and take a look at the results page for ‘skip hire cardiff’. Here is a snapshot.

Firstly, it is VITAL to be on the first page of these results.
Google tells us that it has indexed 84,700 web pages that contain this search term and it does its best to return the most relevant of these pages first.

These days there are three places where a website might appear on Page 1 of the results:

1.       The ‘Sponsored links’ (paid adverts) at the very top of the page and in
the right-hand margin.

2.       The ‘Local business results’ alongside the map (our site is at #2).

3.       The natural or ‘organic’ search results starting below the map (our site
is at #1).

We specialize in driving business via options 2 and 3.

Why don’t we use the ‘Sponsored links’ or ‘Adwords’ advertising?
Two main reasons:
Firstly, more & more people are realising that these are ‘paid’ adverts and are simply ignoring them.
Secondly, the way Google’s Adwords system works is basically an auction with advertisers outbidding one-another to get their adverts to appear higher on the results page – preferably in one of the three spots above the map.

In the Cardiff area just now, Google’s own tool tells me that to get a top 3 position in the sponsored links will cost the advertiser a minimum of £1.81 every single time a prospective customer clicks on an advert and is routed to their website. Many areas already cost much more than this. Be aware that this cost is simply to get a customer to your website, it can take up to ten ‘clicks’ before any of these prospective customers actually picks up the phone and calls you.

This means you’ve spent £18.10 to get a single telephone enquiry! As more and more firms start to use Adwords and there is more competition for the top spots, the price per ‘click’ is going to be driven even higher, to the point where there is simply no profit left. Also, in practice it’s all-but impossible to achieve the cost that Google predicts. Because they apply their secret ‘quality score’ formula to each advert, everyone ends up being asked to pay more than their tool predicts. I know of one large skip hire firm near London who were spending £2,500 per month on Adwords and receiving 100 phone calls on the dedicated line they were using for this. That’s £25 per enquiry!

In the beginning..

One year ago we built a simple website for a small local skip hire firm who had no computer and didn’t even have an email address (they still have neither). Following several months of website promotion work we were able to drive this website to the #1 position in Google’s results for the most popular search term in his area. We also secured a position in the local business ( the map) results.
Our website carries a 0845 local rate number that routes seamlessly to the firm’s landline number and email enquiries are routed directly to the driver’s mobile phone. This has proved so cost-effective and is so successful at generating business that the owner has now cancelled his Yellow Pages advertising, saving him £12,000 per year (he was in two different directories as he straddles two areas).

We soon realised that there was a demand for this same service in other areas so we went ahead and created a national network of skip hire websites with one aimed at almost every major town and city in the UK. These sites are now six months old and are all high up on page 1 of the search results for their respective areas.
If you’ve reached this website as a result of an email we sent you it means that the site covering your area is now producing enquiries every day and is ready for pairing up with a skip hire firm such as yours who can handle more business.

We operate our system like this:

We agree on a free trial period with a local skip hire business. This period is normally 3 or 4 weeks long. During that time, all phone calls and email enquiries from the website are routed seamlessly to whatever number & email address you supply to us. As the calls start out from a local-rate 0845 number, we are able to provide full stats reports of the volume of calls as well as the date,time, caller ID, call duration etc. This gives you the hard facts you need regarding the amount of business our website is bringing in.
During this trial period we take no payment details from you so there is no risk whatsoever.

After some weeks have passed & you’ve had a chance to go over the phone stats you’ll be given the opportunity to continue the arrangement and switch to a small monthly payment which is made by standing order.

Our customers are not tied into any contracts and are free to cancel at any time without penalty. The reason we charge on a monthly basis is that we run ongoing site promotion programs on all our sites every month in order to retain their high search results positions. This takes time and money but without this ongoing promotion work a site will start to drift downwards in the search results.

We only ever work with one company in any given field of business in each area so you won’t find us helping out your competitors. In fact the opposite is true as we are constantly seeking out more ways to help our clients dominate the online market in their areas.

So, where do you go from here?

To take up a free trial in your area or to ask any further questions, simply call us on 0845 6522259 or contact us via the contact form.

I look forward to hearing from you very soon. Don’t delay as we may have invited two or three skip hire firms in your area to consider this opportunity but we can only accept one so it’s first-come first-served.

Pete Sandford